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Personalization

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Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Feature
Deployment Approach
Understanding Interests
Understanding Interests As individuals interact with the pages of a Liferay site, Analytics Cloud notes the topics they contain. The more an individual visits pages that contain a topic, the higher...
Published Date: Apr 26, 2024 8:47 PM
Segments
Segments Segments Creating Segments
Published Date: Apr 26, 2024 8:47 PM
A/B Testing
A/B Testing A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page variant,...
Published Date: Apr 26, 2024 8:47 PM
Segments
Segments Segments aggregate Individuals based on common attributes and behavior. For example, you can create a Segment that contains users interested in a given topic, work in a specific industry,...
Published Date: Apr 26, 2024 8:47 PM
Creating Segments
Creating Segments Segments created in Analytics Cloud sync with Liferay DXP. However, segments created in Liferay DXP do not sync with Analytics Cloud. Creating a Dynamic Segment Click Segments...
Published Date: Apr 26, 2024 8:47 PM
Optimization
Optimization A/B Testing Personalizing Content with Segments
Published Date: Apr 26, 2024 8:47 PM
Individual Profiles
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Published Date: Apr 26, 2024 8:47 PM
Individuals Dashboard
Individuals Dashboard The Individuals dashboard provides a broad range of analytics data about your visitors and how they interact with your Site. To view the dashboard, Click Individuals in...
Published Date: Apr 26, 2024 8:47 PM
Personalizing Content with Segments
Personalizing Content with Segments When used with Liferay DXP's personalization features, the full power of Analytics Cloud's Segments is realized. Personalization lets you target Liferay DXP...
Published Date: Apr 26, 2024 8:47 PM
People
People Better understanding individual users and users in aggregate is key to offering excellent service. Analytics Cloud provides the tools to better understand both. By building robust Individual...
Published Date: Apr 26, 2024 8:47 PM
A/B Testing
A/B Testing :::: 2 :gutter: 3 3 3 3 ::: A/B Testing :link: ./ab-testing/ab-testing.md ::: ::: Verifying A/B Test Requirements :link: ./ab-testing/verifying-ab-test-requirements.md ::: :::...
Published Date: Apr 26, 2024 8:59 PM
Segments Admin Settings
Segments Admin Settings Liferay DXP/Portal 7.3+ You can configure Segments behavior at the system or instance level. With these settings, you can enable/disable segmentation, set the interval for...
Published Date: Apr 26, 2024 9:00 PM
Segmentation By Geolocation
Segmentation By Geolocation Liferay DXP 7.4 U44+/GA44+ You can configure Segments by geolocation to display different pages dynamically or content based on the user's country. To display different...
Published Date: Apr 26, 2024 9:00 PM
Getting Analytics for User Segments
Getting Analytics for User Segments Subscribers To use Analytics Cloud with User Segments, you must first connect your DXP data source to Analytics Cloud and enable synchronization of users and...
Published Date: Apr 26, 2024 9:00 PM
Creating A/B Tests
Creating A/B Tests Before creating A/B tests, remember these things: You can create a test for a default Experience or a personalized Experience mapped to a Segment. You can only create an A/B...
Published Date: Apr 26, 2024 8:59 PM
Running and Monitoring A/B Tests
Running and Monitoring A/B Tests You can configure these parameters when you run the A/B Test: Traffic Split: The percentage of visitors randomly split between the original and the variant when...
Published Date: Apr 26, 2024 9:00 PM
A/B Testing
A/B Testing Available in Liferay DXP 7.2 SP1+. With A/B Testing, you can determine the most effective version of your content by testing variations on different users. The majority of visitors see...
Published Date: Apr 26, 2024 8:59 PM
Reviewing A/B Test Results and Publishing Test Variants
Reviewing A/B Test Results and Publishing Test Variants When the A/B Test finishes, you can find the test results in Analytics Cloud and Liferay DXP. Analytics Cloud declares a winner when the...
Published Date: Apr 26, 2024 8:59 PM
Verifying A/B Test Requirements
Verifying A/B Test Requirements Before running A/B Testing on your Content pages, you must verify these requirements are met: Liferay DXP is connected to Analytics Cloud. Fore information on how...
Published Date: Apr 26, 2024 9:00 PM
Personalizing Site Experience
Personalizing Site Experience Liferay DXP provides powerful tools out-of-the-box for understanding and delivering personalized experiences to users. For example, you can create user segments and...
Published Date: Apr 26, 2024 9:00 PM

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