Capability

Personalization

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Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Feature
Deployment Approach
Optimization
Optimization A/B Testing Personalizing Content with Segments
Published Date: Apr 26, 2024 8:47 PM
A/B Testing
A/B Testing A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page variant,...
Published Date: Apr 26, 2024 8:47 PM
Creating Segments
Creating Segments Segments created in Analytics Cloud sync with Liferay DXP. However, segments created in Liferay DXP do not sync with Analytics Cloud. Creating a Dynamic Segment Click Segments...
Published Date: Apr 26, 2024 8:47 PM
Individual Profiles
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Published Date: Apr 26, 2024 8:47 PM
Understanding Interests
Understanding Interests As individuals interact with the pages of a Liferay site, Analytics Cloud notes the topics they contain. The more an individual visits pages that contain a topic, the higher...
Published Date: Apr 26, 2024 8:47 PM
Segments
Segments Segments Creating Segments
Published Date: Apr 26, 2024 8:47 PM
Segments
Segments Segments aggregate Individuals based on common attributes and behavior. For example, you can create a Segment that contains users interested in a given topic, work in a specific industry,...
Published Date: Apr 26, 2024 8:47 PM
Individuals Dashboard
Individuals Dashboard The Individuals dashboard provides a broad range of analytics data about your visitors and how they interact with your Site. To view the dashboard, Click Individuals in...
Published Date: Apr 26, 2024 8:47 PM

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